FdA Digital Marketing and Communications

THIS COURSE IS BRAND NEW FOR 2018

Marketing has changed rapidly over the past few years, with employers expecting graduates to be able to step directly into a role with a wider knowledge of digital communications and social media, and how to reach their target market using a wider range of channels than in the past.

The foundation degree provides the student with a broad overview of the dominant business environment in the 21st century, especially from a marketing perspective, where the emphasis has moved away from satisfying wants and needs to providing experiences.

We have worked with local employers in the digital marketing field, and have identified a need for content management, as well as technical skills.  A specific requirement of employers is proven ability to manage, monitor and evaluate digital projects, plus practical skills such as Project Management, Marketing and Social Media Marketing.  In addition a general commercial awareness is expected.

Although there is a strong academic underpinning which is assessed using more traditional methods, students are also assessed on a range of practical work, which is more skills oriented, such as portfolios and digital artefacts. 

This two year course also contains modules that provide the student with career management and employability skills, which will allow student to develop a Personal Development Plan and evidence professional competence in the key elements of the recruitment process. The Project Preparation module allows students to develop a 2,000 word proposal to be suitable to present to a potential employer, or a potential funding provider should the student wish to set up as a freelance.

The foundation degree in Digital Marketing and Communications teaches students to be aware of the dynamic nature of the communications and marketing environments in 21st century business, how to identify target markets and generate effective content for those audiences using the most appropriate medium.  A large percentage of the assessment is linked to 'real-world' examples and case studies. 

The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM).

The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.

  • The course is designed specifically to provide graduates with the skills and competencies to meet the needs of local employers.
  • You will gain practical skills as you learn to create, manage, monitor and evaluate digital marketing projects.
  • The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM).
  • After successful completion of the FdA Levels 4 and 5, you have the opportunity to complete the Level 6 of the BA (Hons) to obtain a full honours degree.

48 UCAS points:

  • A-levels
  • BTEC Level 3 National Diploma
  • IB Diploma
  • Access to HE

Students who do not qualify by any of these qualifications should call 01733 214466 or email admissions@ucp.ac.uk to discuss equivalent qualifications and previous experience.

You must have GCSEs in English and Mathematics and Science at grade C or above.

We accept A level General Studies and AS levels when combined with other full qualifications.

If English is not your first language you will require IELTS score of 6.0 or above or an equivalent English Language qualification.

ACCREDITATION OF PRIOR CERTIFICATED LEARNING (APCL) FOR ENTRY

APCL relates to learning completed through an earlier course of study. If you have previously completed a course which is relevant to your proposed course you should make this clear when you apply. For this to be eligible for consideration you must be able to provide certification, which shows your success in a final assessment for that course. Learning must be completed in the last five years or further evidence of updating will be required. Simple participation in a course or an attendance certificate is not sufficient.

EXEMPTIONS BASED ON ACCREDITATION OF PRIOR LEARNING (APL)

UCP offers students flexibility in their studies, by recognising learning they may have completed elsewhere before they apply. The Accreditation of Prior Learning processes ensure that we can take this into account when determining the modules you must study. It is important that you should identify any relevant prior learning when you apply.  If your previous study specifically relates to modules on the course you wish to undertake we may approve a reduced programme of study, thus shortening the time it takes to obtain your award. Where this relates to learning completed through an earlier course of study, this is called Prior Certificated Learning, and where learning has been achieved through relevant work or experience, this is referred to as Prior Experiential Learning. Claims must be approved before you commence a course.

EXEMPTIONS BASED ON ACCREDITATION OF PRIOR EXPERIENTIAL CERTIFICATED LEARNING (APEL)

It is important to understand that the APEL process does not award academic credit for experience alone, but for learning which can be shown to have been achieved through that experience. Students are required to prepare an individual case for the credit arising from their learning experiences. This normally means that a student receives support in the preparation of a portfolio, in which their claim is justified in detail and is supported by relevant evidence. This portfolio of evidence is then submitted for assessment and the possible award of academic credit. Alternative methods of assessment of evidence may be available but needs to be discussed with the Admissions team or Course Leader.

If you have any questions about entry requirements contact the Admissions Office on 01733 214466 or email admissions@ucp.ac.uk.

You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits.

Year one for full-time students (Level 4)
  • Media and Marketing Environment (30 credits)
  • Academic and Business Skins (15 credits)
  • Writing for Media Platforms (15 credits)
  • Introduction to Digital Publishing (15 credits)
  • 21st Century Marketing (30 credits)
  • Digital Asset Development (15 credits)
Final year for full-time students (Level 5)
  • Career Management and Employability (15 credits)
  • Social Media Marketing  (15 credits)
  • Measuring Success (15 credits)
  • Copywriting, Images and Ethics (15 credits)
  • Integrated Campaign Management (30 credits)
  • Understanding Consumer Behaviour (15 credits)
  • Project Preparation (15 credits)

Click here for more information about each of the core modules.

A typical 15 credit module is 150 hours includes 36 hours of tutor led delivery and 114 hours of recommended independent study.  A typical 30 credit module is 300 hours includes 72 hours of tutor led delivery and 228 hours of recommended independent study.  A full-time student should expect to undertake 38 additional hours per week during term-time.

When studying this course at University Centre Peterborough, we will timetable your lectures as two full days a week over two semesters per year (part-time will be one full day a week over two semesters per year).

Each semester is up to 15 weeks which includes 12 teaching weeks and 3 assessment weeks. If studying full-time you will be in classes, seminars and tutorials for approximately 15 hours per week and will spend the rest of your time in independent study and extra-curricular activities.

We recommend that full-time students allow up to an additional 40 hours per week for additional study. The campus is open Monday to Friday throughout the whole year and open late until 9.00pm from Monday to Thursday during term time. You also have 24/7 access to online resources from Anglia Ruskin University.

Timetables are available at least one month before enrolment and you can refer to the academic calendar for examination weeks and resit periods. Note that the days of the week you study may change each year and in some circumstances one of the full days might have to be split into two half days, but we aim to keep these as full days where possible.

Throughout the duration of your course you will be assessed by the following methods:

  • Coursework
  • Reports
  • Portfolio
  • Reflective log book
  • Presentation/oral assessment
  • Work based assessment
  • Practical assessment
  • Written examination
  • Analytic examination
  • Multiple choice examination

We will provide, by the beginning of the first week of each semester, a current module guide with all the information you need for each module, including details of assessment tasks, the deadlines for these tasks, the required format and any relevant guidance.

A formative assessment workshop is written into all module plans and usually take place in weeks 9 or 10 of the semester.  Each course includes a summative feedback session where marked work is returned.

When a student has achieved 120 credits at level 4 and 120 credits at level 5 they become eligible for a foundation award. The award classification is determined by calculating the credit weighted arithmetic mean of the module results for all modules at level 5. The following classifications are determined by the above calculation:

70%+         Distinction
60-69%     Merit
40-59%     Pass
0-39%       Fail

A Digital Marketing and Communications student who has achieved 120 credits at level 4 and 120 credits at level 5 has three options.

  1. They may choose to accept their foundation degree, with the classification calculated as described above, and cease their studies.
  2. Alternatively they may choose to apply for the level 6 BA (Hons) Digital Marketing and Communications course as a new student in order to achieve a second qualification based solely on their level 6 credits.
  3. A third option allows students to decline conferment of their FdA qualification and continue as an existing student so that both level 5 and level 6 credits are used in the calculation of their BA (Hons) award. Guidance will be provided to students making this decision.

The creative and digital sector has been identified as a key regional sector growth priority. This is supported by major local employers such as Bauer Media and Compare the Market. Potential careers are Social Media Manager, Web Content Manager, Sales & Marketing Executive and Marketing Communications Executive.  After successful completion of the FdA Levels 4 and 5, you have the opportunity to complete the Level 6 of the BA (Hons) to obtain a full honours degree with a further year of study.

Successful completion of the following modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing:

  • Media & Marketing Environment (30 credits)
  • 21st Century Marketing (15 credits)
  • Writing for Media Platforms (15 credits)
  • Introduction to Digital Publishing (15 credit)
  • Social Media Marketing (15 credits)
  • Copywriting, Images & Ethics (15 credits)
  • Integrated Campaign Management (30 credits)
  • Understanding Consumer Behaviour (15 credits)
  • Project Preparation (15 credits)

Chris Pursehouse

I am the Course Leader for the FdA / BA (Hons) Digital Marketing and Communications and BSc (Hons) Accounting and Finance degrees at University Centre Peterborough.  I have been teaching since 2008 when I joined University Centre Peterborough as a lecturer in Business Studies and became course leader of the Accounting degree in 2012.

I have worked in the marketing Industry for over 25 years and have experience in the specialist battery, packing and publishing industries in a variety of different marketing roles. I have been responsible for all aspects of the marketing mix and have undertaken international marketing as well. More recently I have undertaken some research for Travelex and CAB.

My marketing experience led me to develop my interest in photography as I often had to take photos of new products and news stories for the company magazine and website.

Qualifications

  • Postgraduate Degree in Management, University of Northampton
  • Masters in Business Administration, University of Northampton
  • Diploma in Marketing, Cambridge Regional College
  • HND in Business, University of Huddersfield
  • Professional Graduate Certificate in Education (PGCE), University of Northampton

When you have chosen a course to study at University Centre Peterborough, your next step is to make an application.

All full-time applications for UK and EU students must be made to UCAS via a web-based tracker system – www.ucas.com (the institution code for University Centre Peterborough is P56).

All part-time and postgraduate applications can be directly to University Centre Peterborough. Contact the Admissions Office on 01733 214466 or email admissions@ucp.ac.uk to start your application.

If you only wish to apply to University Centre Peterborough and already have the entry requirements, you can also apply directly to us by downloading and completing the following form.

Before you apply, please check that you meet the entry requirement which is listed on the course information pages.

WHEN TO APPLY

For full-time undergraduate and HNC/D applications, we advise you to make an application for your chosen course as soon as possible to secure your place. We will process your application within 1 to 5 working days so you know if you have a successfully received an unconditional or conditional offer. We are available to help you through every step of the way.

First UCAS deadline
Applications for the majority of undergraduate courses will be made by 6.00pm on Tuesday 15th January 2019.

UCAS Extra
If you missed the first UCAS deadline, you can still apply through UCAS Extra from Monday 25th February to Thursday 4th July 2019. This also gives you the opportunity to add UCP as an additional choice if you have used all five choices and are not holding any offers.

Clearing
From Friday 5th July 2019 you can apply via UCAS through Clearing.

This is open to those who have not yet applied or students who have waited until they have received their grades. However, you do not need to wait until you receive your grades before applying through Clearing.

If you have applied and been accepted at another university, you still have the opportunity to change to study at University Centre Peterborough.

WHAT IF I DON’T GET THE GRADES I EXPECTED?

Don’t panic. If you have done better or worse than you expected, contact University Centre Peterborough during Clearing and we will let you know very quickly. During this time of year we have additional staff so you can speak to admissions and academic staff who can advise if you can be accepted on a degree. We are used to helping hundreds of students at this time of year so you can feel assured that you receive the best advice and support.

If you have any questions about making an application contact the Admissions Office on 01733 214466 or email admissions@ucp.ac.uk.

Key Facts

UCAS Code
DMC1
Institution code
P56
Accredited by:
Anglia Ruskin University

Location
University Centre Peterborough

Duration and Delivery

2 years full-time
(2 full days a week over two semesters a year)


Start Date
w/c 16th September 2019

Tuition fees

The tuition fees for full-time undergraduate UK and EU students starting in 2019/20 will be £8,000 per year, which is lower compared with many other universities.

All full-time undergraduate students will receive £500 cash reward at the end of every year and students from low income households can apply for a £500 cash bonus after the first semester of every year (subject to eligibility).

Fees for part-time study are pro-rata depending on the number of credits you are studying (i.e. 60 credits per year will be 50% of the tuition fee).

There may be additional costs for this course which are not covered by the tuition fee.


Additional Notes

Click here for terms and conditions 2018/19 including our complaints policy.


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FdA Digital Marketing and Communications

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