BA (Hons) Digital Marketing and Communications

The largest sector of local employment in the Peterborough region is the business and professional fields, with the largest number of jobs advertised in sales and marketing. Local employers have identified significant local skills gaps and therefore an inability to recruit locally. To address this we have collaborated closely with industry to design course content and assessment to ensure that students are equipped with industry-standard skills to enable them to compete effectively in the digital marketing and communications job sector upon graduation.

At the academic level, students will be introduced to a critical and analytical framework where they are encouraged to look beyond traditional analysis to consider the social and environmental elements in the networked world, to consider how the online world has changed the face of marketing and to create their own online identity for their professional development.

Our collaboration has specifically identified a need for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. The capstone module in level 6 is an opportunity to bring all of their practical skills and competencies and academic knowledge together into a traditional dissertation, or a more practical project involving a digital artefact.

Employability and personal development modules are included at each level of the course. This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the long summer vacation.

The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM).

The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.

  • The course is designed in close collaboration with local employers specifically to provide graduates with the skills they need for industry.

  • You will develop a portfolio of professional examples of work suitable to show potential employers or funders.

  • In the 2016/17 academic year, 70% of students at University Centre Peterborough achieved a first class or 2:1 classification.

  • The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM).

72 UCAS points:

  • A-levels
  • BTEC Level 3 National Diploma
  • IB Diploma
  • Access to HE

Students who do not qualify by any of these qualifications should call 01733 214466 or email to discuss equivalent qualifications and previous experience.

You must have GCSEs English and Mathematics and Science at grade C or above.

We accept A level General Studies and AS levels when combined with other full qualifications.

If English is not your first language you will require IELTS score of 6.0 or above or an equivalent English Language qualification.


APCL relates to learning completed through an earlier course of study. If you have previously completed a course which is relevant to your proposed course you should make this clear when you apply. For this to be eligible for consideration you must be able to provide certification, which shows your success in a final assessment for that course. Learning must be completed in the last five years or further evidence of updating will be required. Simple participation in a course or an attendance certificate is not sufficient.


UCP offers students flexibility in their studies, by recognising learning they may have completed elsewhere before they apply. The Accreditation of Prior Learning processes ensure that we can take this into account when determining the modules you must study. It is important that you should identify any relevant prior learning when you apply.  If your previous study specifically relates to modules on the course you wish to undertake we may approve a reduced programme of study, thus shortening the time it takes to obtain your award. Where this relates to learning completed through an earlier course of study, this is called Prior Certificated Learning, and where learning has been achieved through relevant work or experience, this is referred to as Prior Experiential Learning. Claims must be approved before you commence a course.


It is important to understand that the APEL process does not award academic credit for experience alone, but for learning which can be shown to have been achieved through that experience. Students are required to prepare an individual case for the credit arising from their learning experiences. This normally means that a student receives support in the preparation of a portfolio, in which their claim is justified in detail and is supported by relevant evidence. This portfolio of evidence is then submitted for assessment and the possible award of academic credit. Alternative methods of assessment of evidence may be available but needs to be discussed with the Admissions team or Course Leader.

If you have any questions about entry requirements contact the Admissions Office on 01733 214466 or email

You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits.

Year one for full-time students (Level 4)
  • Media and Marketing Environment (30 credits)
  • Academic and Business Skills (15 credits)
  • Writing for Media Platforms (15 credits)
  • Introduction to Digital Publishing (15 credits)
  • 21st Century Marketing (30 credits)
  • Digital Asset Development (15 credits)
Year two for full-time students (Level 5)
  • Research and Employability Skills (15 credits)
  • Social Media Marketing (15 credits)
  • Measuring Success (15 credits)
  • Copywriting, Images and Ethics (15 credits)
  • Integrated Campaign Management (30 credits)
  • Understanding Consumer Behaviour (15 credits)
  • Project Preparation (15 credits)
Final year for full-time students (Level 6)
  • Undergraduate Major Project (a) or (b) (30 credits)
  • Computer Mediated Marketing (15 credits)
  • Leading Innovation (15 credits)
  • Advanced Digital Publishing (15 credits)
  • Professional Placement (15 credits)
  • Public Relations (15 credits)
  • Digital Data Insight (15 credits)
Year one for part-time students (Level 4)
  • Media and Marketing Environment (30 credits - L4)
  • Academic and Business Skills (15 credits - L4)
  • Writing for Media Platforms (15 credits - L4)
  • 21st Century Marketing (30 credits - L4)
Year two for part-time students (Levels 4 & 5)
  • Introduction to Digital Publishing (15 credits - L4)
  • Digital Asset Development (15 credits - L4)
  • Career Management and Employability (15 credits - L5)
  • Social Media Marketing (15 credits - L5)
  • Measuring Success (15 credits - L5)
  • Understanding Consumer Behaviour (15 credits - L5)
Year three for part-time students (Levels 5 & 6)
  • Copywriting, Images and Ethics (15 credits - L5)
  • Integrated Campaign Management (30 credits - L5)
  • Project Preparation (15 credits - L5)
  • Computer Mediated Marketing (15 credits - L6)
  • Leading Innovation (15 credits- L6)
Final year for part-time students (Level 6)
  • Undergraduate Major Project (a) or (b) (30 credits - L6)
  • Advanced Digital Publishing (15 credits - L6)
  • Professional Placement (15 credits - L6)
  • Public Relations (15 credits - L6)
  • Digital Data Insight (15 credits - L6)

Click here for more information about each of the core modules.

A typical 15 credit module is 150 hours includes 36 hours of tutor led delivery and 114 hours of recommended independent study.  A typical 30 credit module is 300 hours includes 72 hours of tutor led delivery and 228 hours of recommended independent study.  A full-time student should expect to undertake 30 additional hours per week during term-time.

When studying this course at University Centre Peterborough, we will timetable your lectures as two full days a week over two semesters per year (part-time will be one full day a week over two semesters per year).

Over the duration of your course, teaching will be delivered by the following methods:

Year one for full-time students (Level 4)
  • 30%     Lectures
  • 50%     Seminars
  • 20%     Workshops
Year two for full-time students (Level 5)
  • 55%     Lectures
  • 25%     Seminars
  • 20%     Workshops
Final year for full-time students (Level 6)
  • 40%     Lectures
  • 5%       Seminars
  • 55%     Workshops

Each semester is up to 15 weeks which includes up to 12 teaching weeks and 3 assessment weeks. If studying full-time you will be in classes, seminars and tutorials for approximately 15 hours per week and will spend the rest of your time in independent study and extra-curricular activities.

We recommend that full-time students allow up to an additional 30 hours per week for additional study. The campus is open Monday to Friday throughout the whole year and open late until 9.00pm from Monday to Thursday during term time. You also have 24/7 access to online resources from Anglia Ruskin University.

Timetables are available at least one month before enrolment and you can refer to the academic calendar for examination weeks and resit periods. Note that the days of the week you study may change each year and in some circumstances one of the full days might have to be split into two half days, but we aim to keep these as full days where possible.

Throughout the duration of your course you will be assessed by the following methods:

Year one for full-time students (Level 4)
  • 90%     Coursework
  • 10%     Practical Exams
Year two for full-time students (Level 5)
  • 85%     Coursework
  • 10%     Written Exams
  • 5%       Practical Exams
Final year for full-time students (Level 6)
  • 75%     Coursework
  • 10%     Written Exams
  • 15%     Practical Exams
  • 15%     Placement

We will provide, by the beginning of the first week of each semester, a current module guide with all the information you need for each module, including details of assessment tasks, the deadlines for these tasks, the required format and any relevant guidance.

Formative assessment opportunities are written into all module plans to provide students with on-going feedback.  End of semester assessments will have formative opportunities in weeks 9 or 10 of the semester.  In addition revision sessions will be held in week 12.

Your final degree classification is calculated as an average of your highest 60 credits at Level 5 and all credits at Level 6.

70%+         First
60-69%     2:1
50-59%     2:2
40-49%     Third

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).  Further study may be required to obtain the Professional Diploma in Marketing (Digital Marketing).

Future careers after completing this course may include:

  • Digital Marketing Manager
  • Social Media Manager
  • Content Manager
  • Marketing Manager
  • Business Development Executive
  • Marketing Executive
  • Sales Executive
  • Public Relations Manager

I am the Course Leader for the FdA / BA (Hons) Digital Marketing and Communications and BSc (Hons) Accounting and Finance degrees at University Centre Peterborough.  I have been teaching since 2008 when I joined University Centre Peterborough as a lecturer in Business Studies and became course leader of the Accounting degree in 2012.

I have worked in the marketing Industry for over 25 years and have experience in the specialist battery, packing and publishing industries in a variety of different marketing roles. I have been responsible for all aspects of the marketing mix and have undertaken international marketing as well. More recently I have undertaken some research for Travelex and CAB.

My marketing experience led me to develop my interest in photography as I often had to take photos of new products and news stories for the company magazine and website.


  • Postgraduate Degree in Management, University of Northampton
  • Masters in Business Administration, University of Northampton
  • Diploma in Marketing, Cambridge Regional College
  • HND in Business, University of Huddersfield
  • Professional Graduate Certificate in Education (PGCE), University of Northampton

When you have chosen a course to study at University Centre Peterborough, your next step is to make an application.

All full-time applications for UK and EU students must be made to UCAS via a web-based tracker system – (the institution code for University Centre Peterborough is P56).

All part-time applications can be submitted directly to University Centre Peterborough. You can download and complete the following form then email to, or send it through the post, or visit us in person.

Before you apply, please check that you meet the entry requirement which is listed on the course information pages.


For full-time undergraduate and HNC/D applications, we advise you to make an application for your chosen course as soon as possible to secure your place. We will process your application within 1 to 5 working days so you know if you have a successfully received an unconditional or conditional offer. We are available to help you through every step of the way.

First UCAS deadline
If you have not made your application by Tuesday 15th January 2019, you can still apply to University Centre Peterborough at any time afterwards.

UCAS Extra
If you missed the first UCAS deadline, you can still apply through UCAS Extra from Monday 25th February to Thursday 4th July 2019. This also gives you the opportunity to add UCP as an additional choice if you have used all five choices and are not holding any offers.

From Friday 5th July 2019 you can apply via UCAS through Clearing.

This is open to those who have not yet applied or students who have waited until they have received their grades. However, you do not need to wait until you receive your grades before applying through Clearing.

If you have applied and been accepted at another university, you still have the opportunity to change to study at University Centre Peterborough.


Don’t panic. If you have done better or worse than you expected, contact University Centre Peterborough during Clearing and we will let you know very quickly. During this time of year we have additional staff so you can speak to admissions and academic staff who can advise if you can be accepted on a degree. We are used to helping hundreds of students at this time of year so you can feel assured that you receive the best advice and support.

If you have any questions about making an application contact the Admissions Office on 01733 214466 or email

Key Facts

Institution code
Accredited by:
Anglia Ruskin University

University Centre Peterborough

Duration and Delivery

3 years full-time
(2 full days a week over two semesters a year)

4 years part-time
(1-2 full days a week over two semesters a year)

Start Date
September 2020

Tuition fees

The tuition fees for full-time undergraduate UK and EU students starting in 2020/21 will be £8,000 per year, which is lower compared with many other universities.

Fees for part-time study are pro-rata depending on the number of credits you are studying (i.e. 60 credits per year will be 50% of the tuition fee).

There may be additional costs for this course which are not covered by the tuition fee.

Additional Notes

Click here for terms and conditions 2019/20 including our complaints policy.

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BA (Hons) Digital Marketing and Communications

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