Who is it for?
No matter the field you aspire to join, obtaining a reputable marketing qualification is a reliable method to distinguish yourself. Acquire the essential professional skills necessary for a contemporary digital marketing career through this foundation degree in Digital Marketing, aligned to the Chartered Instute of Margeting (CIM).
Enrolling on the Digital Marketing foundation degree at UCP will provide you with a solid grasp of marketing terminology, concepts, principles, and techniques.
We promote exploration of specific areas of interest, fostering an understanding of the manage, monitor and evaluate digital projects, plus practical skills such as Project Management, Marketing and Social Media Marketing within which contemporary businesses and marketers function.
This program serves as ideal groundwork for a dynamic and diverse career in the field. Develop the expertise to formulate digital marketing strategies for diverse organisations, setting yourself apart with a diverse portfolio showcasing marketing projects and real client work post-graduation.
Delve into the creative and analytical dimensions of digital marketing, blending practical client exposure with in-depth marketing theory, and utilise industry tools.
Peterborough is leading the advancements in 5G digital technology as we’re one of the first cities in UK to become Gigabit superfast and ocal employers have identified a desire to recruit. We work closely with industry to design course content to ensure that you are equipped with industry-standard skills to enable you to compete effectively in the digital marketing and communications job sector upon graduation.
One of the benefits of studying with UCP is the opportunity to build strong networks with regional employers, and work on real-world business challenges. Employers are looking for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. Employability and personal development modules are included at each level of the course.
This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the summer vacation. Marketing is rapidly changing, with employers expecting graduates to step directly into a role with a wider knowledge of digital communications and social media, and how to reach their target market using a wider range of channels than in the past.
This two year course contains modules that provides you with career and employability skills, which will allow you to develop a personal development plan and evidence professional competence in the key elements of the recruitment process. The Project Preparation module allows you to develop a 2,000 word proposal suitable to present to a potential employer, or a potential funding provider should you wish to be freelance. The course teaches you to be aware of the dynamic nature of the communications and marketing environments in how to identify target markets and generate effective content for those audiences using the most appropriate medium. A large percentage of the assessment is linked to ‘real-world’ examples and case studies. Teaching staff have strong professional profiles, and our close partnerships with local businesses allow us to draw on their expertise and resources for both input and assessment.
Successful completion of modules will allow you to apply for The Professional Award in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM) https://www.cim.co.uk/. As the foremost professional organiation for marketers globally, the CIM is dedicated to advancing the marketing profession, upholding professional standards, and enhancing the skills of marketing practitioners. In collaboration with CIM, UCP offers you the chance to attain professional qualifications through the CIM Accredited Degree partnership. These CIM qualifications are in high demand among employers, and their content is integrated into our degree programs, ensuring that we provide you with optimal opportunities for a successful career in marketing.
The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 20 students.
To view the course specification, click here.
