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Marketing

FD Digital Marketing and Communications

  • Course Type: Foundation Degree
  • Institution Code: P56
Course overview

What can this course lead to?

After successful completion of the FD Levels 4 and 5, you have the opportunity to complete the Level 6 of the BA (Hons) Digital Marketing and Communications course to obtain a full honours degree with just one additional year of study.

Just some of the future careers for graduates after completing the course include:

  • Digital Marketing Assistant
  • Marketing Assistant
  • Social Media Officer
  • Content Officer
  • Trainee Marketing Manager
  • Business Development Executive
  • Marketing Executive
  • Sales Executive

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).

You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).

Who is it for?

No matter the field you aspire to join, obtaining a reputable marketing qualification is a reliable method to distinguish yourself. Acquire the essential professional skills necessary for a contemporary digital marketing career through this foundation degree in Digital Marketing, aligned to the Chartered Instute of Margeting (CIM).

Enrolling on the Digital Marketing foundation degree at UCP will provide you with a solid grasp of marketing terminology, concepts, principles, and techniques.

We promote exploration of specific areas of interest, fostering an understanding of the manage, monitor and evaluate digital projects, plus practical skills such as Project Management, Marketing and Social Media Marketing within which contemporary businesses and marketers function.

This program serves as ideal groundwork for a dynamic and diverse career in the field. Develop the expertise to formulate digital marketing strategies for diverse organisations, setting yourself apart with a diverse portfolio showcasing marketing projects and real client work post-graduation.

Delve into the creative and analytical dimensions of digital marketing, blending practical client exposure with in-depth marketing theory, and utilise industry tools.

Peterborough is leading the advancements in 5G digital technology as we’re one of the first cities in UK to become Gigabit superfast and ocal employers have identified a desire to recruit. We work closely with industry to design course content to ensure that you are equipped with industry-standard skills to enable you to compete effectively in the digital marketing and communications job sector upon graduation.

One of the benefits of studying with UCP is the opportunity to build strong networks with regional employers, and work on real-world business challenges. Employers are looking for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. Employability and personal development modules are included at each level of the course.

This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the summer vacation. Marketing is rapidly changing, with employers expecting graduates to step directly into a role with a wider knowledge of digital communications and social media, and how to reach their target market using a wider range of channels than in the past.

This two year course contains modules that provides you with career and employability skills, which will allow you to develop a personal development plan and evidence professional competence in the key elements of the recruitment process. The Project Preparation module allows you to develop a 2,000 word proposal suitable to present to a potential employer, or a potential funding provider should you wish to be freelance. The course teaches you to be aware of the dynamic nature of the communications and marketing environments in how to identify target markets and generate effective content for those audiences using the most appropriate medium. A large percentage of the assessment is linked to ‘real-world’ examples and case studies. Teaching staff have strong professional profiles, and our close partnerships with local businesses allow us to draw on their expertise and resources for both input and assessment.

 Successful completion of modules will allow you to apply for The Professional Award in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM) https://www.cim.co.uk/. As the foremost professional organiation for marketers globally, the CIM is dedicated to advancing the marketing profession, upholding professional standards, and enhancing the skills of marketing practitioners. In collaboration with CIM, UCP offers you the chance to attain professional qualifications through the CIM Accredited Degree partnership. These CIM qualifications are in high demand among employers, and their content is integrated into our degree programs, ensuring that we provide you with optimal opportunities for a successful career in marketing.

The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 20 students.

To view the course specification, click here.

What is covered?

You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits.

Year 1 Level 4

  • Employability & Career Planning (30 credits)
  • Academic and Business Skills (15 credits)
  • Writing for Media Platforms (15 credits)
  • Introduction to Graphic Design (15 credits)
  • Insight into Marketing (15 credits )
  • Digital Asset Development (30 credits)

Year 2 Level 5

  • Work Based Project (30 credits)
  • Social Media Marketing (15 credits)
  • Measuring Success (15 credits)
  • Copyright, Images and Ethics (15 credits)
  • Integrated Advertising (30 credits)
  • Understanding Consumer Behaviour (15 credits)

Frequently Asked Questions (FAQs)

You must meet the following entry requirements:

5 GCSE grades C/4 or above, including English, Maths and Science and 48 UCAS points, which should be from a related subject in one of the following:

  • A Levels
  • BTEC Level 3 National Diploma
  • Cambridge Technicals
  • Access to HE (45 credits)
  • Related work experience
  • Overseas qualifications are judged to be equivalent to the above

Students who do not qualify by any of these qualifications may be offered an interview to discuss equivelant qualifications and previous experience.
We accept A Level General Studies and AS levels when combined with other full qualifications.
If English is not your first language, you will require an IELTS score of 6.0 or above or an equivalent English Language qualification.

Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or admissions@ucp.ac.uk to discuss equivalent qualifications (such as the CIM Foundation Certificate in Marketing) or relevant work experience.

EU STUDENTS AND OVERSEAS QUALIFICATIONS

We can accept a wide range of overseas qualifications and use UK NARIC to compare qualifications. For advice about overseas qualification conversion call the Admissions Office on 01733 214466 or email admissions@ucp.ac.uk.

UCAS TARIFF

To find out more about UCAS tariff points and how they work, visit ucas.com/tariff-calculator.

We accept a wide range of qualifications such as A-levels (you must have grades for at least two A-levels), BTEC, Cambridge Technicals, International Baccalaureate (IB), NVQ Level 3, Access to Higher Education and Scottish Advanced Highers.

The tariff points for qualifications can be added and combined together (e.g. A-levels plus BTECs).

The UCAS points for A-level General Studies, AS-levels and the EQP (Extended Project Qualification) are accepted when combined with other full qualifications.

ACCREDITATION OF PRIOR CERTIFICATED LEARNING (APCL) FOR ENTRY

APCL relates to learning completed through an earlier course of study. If you have previously completed a course which is relevant to your proposed course you should make this clear when you apply. For this to be eligible for consideration you must be able to provide certification, which shows your success in a final assessment for that course. Learning must be completed in the last five years or further evidence of updating will be required. Simple participation in a course or an attendance certificate is not sufficient.

EXEMPTIONS BASED ON ACCREDITATION OF PRIOR LEARNING (APL)

We offer students flexibility in their studies, by recognising learning they may have completed elsewhere before they apply. The Accreditation of Prior Learning process ensures that we can take this into account when determining the modules you must study. It is important that you identify any relevant prior learning when you apply. If your previous study specifically relates to modules on the course you wish to undertake we may approve a reduced programme of study, thus shortening the time it takes to obtain your award. Where this relates to learning completed through an earlier course of study, this is called Prior Certificated Learning, and where learning has been achieved through relevant work or experience, this is referred to as Prior Experiential Learning. Claims must be approved before you commence a course.

EXEMPTIONS BASED ON ACCREDITATION OF PRIOR EXPERIENTIAL CERTIFICATED LEARNING (APEL)

It is important to understand that the APEL process does not award academic credit for experience alone, but for learning which can be shown to have been achieved through that experience. Students are required to prepare an individual case for the credit arising from their learning experiences. This normally means that a student receives support in the preparation of a portfolio, which evidences their claimed exemptions for entry. This portfolio of evidence is then submitted for assessment and the possible award of academic credit. Alternative methods of assessment of evidence may be available but needs to be discussed with the Admissions team or Course Leader.

Course information
Ucas Code
DMC1
Location
Peterborough
Start Date
September
Fees
£8,250 per year. There may be additional costs for this course which are not covered by the tuition fee.
Duration

2 years (2 full days a week over two semesters per year)

Validated by
The Open University
Tariff points
48
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