BSc (Hons) Business Management (Marketing)

What can this course lead to?

Just some of the future careers for graduates after completing the course include:

• Marketing Communications Officer
• Marketing Consultant
• Marketing Manager
• Digital Marketer
• Public Relations Consultant
• Events Manager
• Sales Executive
• Business Development Manager

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).

You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).

Who is it for?

This BSc (Hons) Business Management (Marketing) degree is designed to elevate your role beyond making advertisements, positioning you as a strategic brand leader who influences an organisation’s core competitive advantage—its connection with the customer and market presence. You will be prepared to address contemporary commercial issues such as globalisation, digital communications, and the proliferation of social media. As a future marketing manager, you will learn to develop proactive strategies and lead successful campaigns for finding, engaging, and retaining the right customers that drives business growth.

The curriculum is structured to provide both foundational business knowledge and Marketing specialisation. In your first year, you’ll establish a strong grounding in core business disciplines, which then progresses in Year 2 with the introduction of specialised marketing topics such as Integrated Marketing Communications. The final year solidifies your expertise through in-depth study of Marketing in the Digital Age, Public Relations, and strategic brand development, culminating in a significant 30-credit Major Project on a marketing topic of your choice. Crucially, this degree accelerates your path to professional recognition by aligning with the Chartered Management Institute (CMI), offering the opportunity to receive a CMI Level 5 Award in Management and Leadership upon successful completion of your degree.

Our robust support system encompasses a professional network of academic staff and industry leaders. Teaching staff maintain strong professional profiles, and our close partnerships with local businesses allow us to leverage their expertise for both course input and assessment, giving you direct access to current industry practices. The course content was created in consultation with employers, guaranteeing you master the essential analytical, customer-centric, and commercially-minded skills needed to advance in this diverse field. Delivered by staff with proven professional profiles and supported by strong local business partnerships, this is the definitive preparation for professional success. We encourage you to apply now.

To view the course specification, click here.

You can view The Open University regulations here.

Year 1 Level 4

• Academic and Professional Skills (15 credits)
• Insight into Economics (15 credits)
• Global Business Context (15 credits)
• Accounting for Mangers (15 credits)
• Insight into Marketing (15 credits)
• People, Planet and Profits (15 credits)
• Human Resources in Context (15 credits)

Year 2 Level 5

• Career Management and Employability Skills (15 credits)
• International Trade and Labour Dynamics (15 credits)
• Management and Leadership Today (30 credits)
• Integrated Marketing Communications (15 credits)
• Project and Operations Management (15 credits)
• Research Project Preparation (15 credits)
• Managing People (15 credits)

Year 3 Level 6

• Undergraduate Major Project Research (30 credits)
• Undergraduate Major Project Practical (30 credits)
• Modern Leadership Concepts (15 credits)
• Responsible Recruitment and Employment Law (15 credits)
• Marketing in the Digital Age (15 credits)
• Public Relations (15 credits)
• Professional Placement (15 credits )
• Preparation for Post-Graduate Study (15 credits)
• Applied Strategic Management (15 credits)