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BA (Hons) Digital Marketing
- Course Type: Undergraduate Degree
- Institution Code: P56
What can this course lead to?
Just some of the future careers for graduates after completing the course include:
- Digital Marketing Executive
- Social Media Specialist
- Content Marketing Executive
- PPC Analyst
- E-commerce
- Marketing Specialist
- SEO Specialist
Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).
You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).
Who is it for?
Distinguish yourself and fast-track your career with our CIM-aligned BA (Hons) Digital Marketer degree. Master the essential professional skills for contemporary digital marketing and gain a solid grasp of core marketing principles. Explore specific interests and understand the societal, ethical, and technological landscapes driving modern business.
Develop the expertise to formulate compelling digital strategies for diverse organisations. Blend in-depth theory with practical client exposure and industry tools to build a diverse portfolio featuring real-client work. Our staff and our local business partnerships ensure course content is industry-standard, equipping you for the competitive digital sector.Build strong regional employer networks and tackle real-world business challenges. Employers seek graduates with practical content management, technical digital marketing skills, enhanced business awareness, and expertise in areas like project management and social media. Employability is key, and is embedded at every level of the program, culminating in a final-year Professional Placement to launch your career. Successful completion of modules will allow you to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM)
As the foremost professional organisation for marketers globally, the CIM is dedicated to advancing the marketing profession, upholding professional standards, and enhancing the skills of marketing practitioners. In collaboration with CIM, UCP offers you the chance to attain professional qualifications through the CIM Accredited Degree partnership. These CIM qualifications are in high demand among employers, and their content is integrated into our degree programs, ensuring that we provide you with optimal opportunities for a successful career in marketing. The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 20 students.
To view the course specification, click here.
What is covered?
YEAR 1 (LEVEL 4)
- Principles of Marketing (15 credits)
- Personal and Professional Development (15 credits)
- Digital Marketing Fundamentals (30 credits)
- Social Media & Marketing Technology (30 credits)Search Engine Marketing & Optimisation (30 credits)
YEAR 2 (LEVEL 5)
- Marketing Strategy in the Digital Age (30 credits)
- Consumer & buyer behaviour and insights (30 credits)
- Integrated Marketing Communications (30 credits)Brand management (30 credits)
YEAR 3 (LEVEL 6)
- Contemporary issues in digital marketing (30 credits)
- Strategic Marketing and Leadership (30 credits)
- Undergraduate major project (30 credits)B2B marketing and e-commerce (30 credits)
Frequently Asked Questions (FAQs)
72 UCAS points and 5 GCSE grades C/4 including English, maths and a related subject. Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or admissions@ucp.ac.uk to discuss equivalent qualifications or relevant work experience.
For more information on EU and overseas qualifications, UCAS, accreditation of prior learning and failure to meet the entry requirements please visit www.ucp.ac.uk
When studying this course at University Centre Peterborough, we will timetable your lectures as two full days a week over two semesters per year (part-time will be one to two full days a week over two semesters per year).
We are able to offer this convenient timetabling to our students as we are a smaller institution so we can timetable our staff and resources more efficiently.
Over the duration of your course, teaching will be delivered by the following methods:
Year one for full-time students (Level 4)
35% Lectures
65% Seminars
Year two for full-time students (Level 5)
35% Lectures
65% Seminars/Workshops
Final year for full-time students (Level 6)
35% Lectures
65% Seminars/Workshops
Throughout the duration of your course you will be assessed by the following methods:
Year one for full-time students (Level 4)
60% Practical reports/assigments
30% Presentation/pitches
10% Reflections
Year two for full-time students (Level 5)
60% Practical reports/assigments
20% Presentation/pitches
20% Reflections/self assessments
Final year for full-time students (Level 6)
65% Practical reports/assigments
25% Presentation/pitches
10% Posters/visual presentations
Your final degree classification is calculated as an average of all Level 5 and Level 6 credits with the Level 6 credits given twice as much weighting as the Level 5.
Visit our published documents and policies page for The Open University regulations.
As the course is timetabled as full days during the week when studied full-time, this also gives you the flexibility to find a work placement, internship or volunteering opportunity which will improve your employability after you graduate.
All students are encouraged to identify work experience in addition to their work placement to aid their career development. We will support you to identify work experience in addition to your work placement to aid your career development. In your final year as part of the Professional Placement module, you will engage in a work placement, either during term time or over the long summer vacation.
Chris Pursehouse is the Course Leader for the Foundation Degree (FD), BA (Hons) Digital Marketer and Digital Marketer (integrated apprenticeship) at University Centre Peterborough. He has been teaching since 2008 when he joined University Centre Peterborough as a lecturer in Business Studies and became course leader of the Accounting degree in 2012.
He has worked in the marketing Industry for over 25 years and have experience in the specialist battery, packing and publishing industries in a variety of different marketing roles. He has been responsible for all aspects of the marketing mix and have undertaken international marketing as well. More recently he has undertaken some research for Travelex and CAB. He is also a Senior Fellow with the HEA, an international recognition of his commitment to professionalism in teaching and learning in higher education.
His marketing experience led him to develop his interest in photography as he often had to take photos of new products and news stories for the company magazine and website.
Qualifications:
- Postgraduate Degree in Management, University of Northampton
- Masters in Business Administration, University of Northampton
- Diploma in Marketing, Cambridge Regional College
- HND in Business, University of Huddersfield
- Professional Graduate Certificate in Education (PGCE), University of Northampton.
Course information
Ucas Code
DMC2
Location
Peterborough
Start Date
September
Fees
Tuition fees are £9,000 per year for full-time students and £6,750 for part-time students, which is lower than many other universities.
Duration
Full-time: 3 years (2 full days a week over two semesters per year)
Part-time: 4 years (1-2 full days a week over two semesters per year)
Validated by
Subject to validation
Tariff points
72
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enquiries@ucp.ac.uk
01733 214466
University Centre Peterborough
Park Crescent, Peterborough, Cambridgeshire, PE1 4DZ
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