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Business Management

BA (Hons) Digital Marketer

  • Course Type: Undergraduate Degree
  • Institution Code: P56
Course overview

What can this course lead to?

Just some of the future careers for graduates after completing the course include:

  • Digital Marketing Executive
  • Social Media Specialist
  • Content Marketing Executive
  • PPC Analyst
  • E-commerce
  • Marketing Specialist
  • SEO Specialist

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).

You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).

Who is it for?

Distinguish yourself and fast-track your career with our CIM-aligned BA (Hons) Digital Marketer degree. Master the essential professional skills for contemporary digital marketing and gain a solid grasp of core marketing principles. Explore specific interests and understand the societal, ethical, and technological landscapes driving modern business.

Develop the expertise to formulate compelling digital strategies for diverse organisations. Blend in-depth theory with practical client exposure and industry tools to build a diverse portfolio featuring real-client work. Our staff and our local business partnerships ensure course content is industry-standard, equipping you for the competitive digital sector.

Build strong regional employer networks and tackle real-world business challenges. Employers seek graduates with practical content management, technical digital marketing skills, enhanced business awareness, and expertise in areas like project management and social media. Employability is key, and is embedded at every level of the program, culminating in a final-year Professional Placement to launch your career.

Successful completion of modules will allow you to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM)

https://www.cim.co.uk/.

As the foremost professional organisation for marketers globally, the CIM is dedicated to advancing the marketing profession, upholding professional standards, and enhancing the skills of marketing practitioners. In collaboration with CIM, UCP offers you the chance to attain professional qualifications through the CIM Accredited Degree partnership. These CIM qualifications are in high demand among employers, and their content is integrated into our degree programs, ensuring that we provide you with optimal opportunities for a successful career in marketing. The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 20 students.

To view the course specification, click here.

What is covered?

YEAR 1 (LEVEL 4)

  • Principles of Marketing (15 credits)
  • Personal and Professional Development (15 credits)
  • Digital Marketing Fundamentals (30 credits)
  • Social Media & Marketing Technology (30 credits)Search Engine Marketing & Optimisation (30 credits)

YEAR 2 (LEVEL 5)

  • Marketing Strategy in the Digital Age (30 credits)
  • Consumer & buyer behaviour and insights (30 credits)
  • Integrated Marketing Communications (30 credits)Brand management (30 credits)

YEAR 3 (LEVEL 6)

  • Contemporary issues in digital marketing (30 credits)
  • Strategic Marketing and Leadership (30 credits)
  • Undergraduate major project (30 credits)B2B marketing and e-commerce (30 credits)

Frequently Asked Questions (FAQs)

72 UCAS points and 5 GCSE grades C/4 including English, maths and a related subject. Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or admissions@ucp.ac.uk to discuss equivalent qualifications or relevant work experience.

For more information on EU and overseas qualifications, UCAS, accreditation of prior learning and failure to meet the entry requirements please visit www.ucp.ac.uk

Course information
Ucas Code

DMC2

Location

Peterborough

Start Date

September

Fees

The tuition fees for full-time students in 25/26 will be £8,500 per year, which is lower compared with many other universities.
There may be additional costs for this course which are not covered by the tuition fee.

Duration

Full-time: 3 years (2 full days a week over two semesters per year)

Part-time: 4 years (1-2 full days a week over two semesters per year)

Validated by

Subject to validation

Tariff points

72

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