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Marketing

BSc (Hons) Business Management (Marketing)

  • Course Type: Undergraduate Degree
  • Institution Code: P56
Course overview

What can this course lead to?

Just some of the future careers for graduates after completing the course include:

  • Marketing Communications Officer
  • Marketing Consultant
  • Marketing Manager
  • Digital Marketer
  • Public Relations Consultant
  • Events Manager
  • Sales Executive
  • Business Development Manager

You can also continue your development by studying professional qualifications from the Chartered Management Institute (CMI).

Membership to the CMI will help students stand out to employers as 62% of the managers surveyed by the CMI expect new graduate recruits to have professional management skills.

Who is it for?

Position yourself for an exciting venture into the realm of business marketing. Our support system encompasses a professional network consisting of academic staff, industry leaders, the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI). This framework ensures that you are well-prepared to kickstart your marketing career after graduation, whether you envision a role within a marketing department or with a marketing agency. Throughout your journey, you will acquire specialised knowledge in business and marketing, complemented by a solid foundation in contemporary business issues, including aspects like globalisation, digital communications, and the proliferation of social media. Your grasp of business concepts will be showcased through hands-on experiences, including projects and placements. This will ensure that your profile as a creative, customer-centric, and commercially-minded graduate possessing a diverse skill set is highly valued by employers.
 
The first year of the course provides you with a grounding in a variety of business disciplines, which underpin later learning. In year two you begin to specialise in marketing with the module Integrated Marketing Communications. In the final year, the marketing speciality is completed by studying Marketing in the Digital Age, Public Relations and a 30 credit Major Project on a marketing topic of the student’s choice. Teaching staff have strong professional profiles, and our close partnerships with local businesses allow us to draw on their expertise and resources for both input and assessment.

As the foremost professional organisation for management, Chartered Management Institute (CMI) is dedicated to developing successful managers and leaders, our collaboration with CMI (https://www.managers.org.uk/about-cmi/) enables you to acquire an additional professional qualification in tandem with your degree. Those enrolled in our BA (Hons) Business Management program have the opportunity to receive a CMI Level 5 Award in Management and Leadership upon completing their degree. Upon enrolment in the degree course, you automatically become CMI members, gaining access to a variety of benefits, resources, and events designed to bolster your professional development. The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, typical class size is under 20 students.

To view the course specification, click here.

What is covered?

You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits.

YEAR 1 (LEVEL 4)
Academic and Professional Skills (15 credits)
Insight into Economics (15 credits)
Global Business Context (30 credits)
Accounting for Managers (15 credits)
Insight into Marketing (15 credits)
People, Planet & Profit (15 credits)
Human Resources in Context (15 credits)

YEAR 2 (LEVEL 5)
Career Management & Employability Skills (15 credits)
Management & Leadership Today (30 credits)
Project and Operations Management (15 credits)
International Trade & Labour Dynamics (15 credits)
Research Project Preparation (15 credits)
Managing People (15 credits)
Integrated Marketing Communication (15 credits)

YEAR 3 (LEVEL 6)
Modern Leadership Concepts (15 credits)
Responsible Recruitment and Employment Law (15 credits)
Applied Strategic Management (15 credits)
Public Relations (15 credits)
Marketing in the Digital Age (15 credits)
Students choose one option from group A and one from group B:
Undergraduate Major Project (Research) (30 credits) - A
Undergraduate Major Project (Practical) (30 credits) - A
Professional Placement (15 credits) - B
Preparation for Postgraduate Study (15 credits) – B

    Frequently Asked Questions (FAQs)

    72 UCAS Points from a related subject and 5 GCSE grades C/4 or above including English and Maths. If you have completed the Foundation Degree in Business Management at UCP you can start Level 6 of the BSc (Hons)Business Management to obtain a full honours degree. Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or admissions@ucp.ac.uk to discuss equivalent qualifications or relevant work experience. For more information on EU and overseas qualifications, UCAS, accreditation of prior learning and failure to meet the entry requirements please visit www.ucp.ac.uk

    Course information
    Ucas Code
    N260
    Location
    Peterborough
    Start Date
    September
    Fees
    The tuition fees for full-time undergraduate students will be £8,250 per year, which is lower compared with many other universities.Fees for part-time study are pro-rata depending on the number of credits you are studying (i.e. 90 credits per year will be 75% of the tuition fee).There may be additional costs for this course which are not covered by the tuition fee.
    Duration

    Full-time: 3 years (2 full days a week over two semesters per year)Part-time: 4 years (1-2 full days a week over two semesters per year)

    Validated by
    The Open University
    Tariff points
    72
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    Our partnership with The Open University ensures that a significant number of our foundation diplomas and undergraduate degrees are validated by one of the UK’s most respected institutions, enhancing the credibility and recognition of your qualification.

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    Flexible Pathways

    Through our collaboration with The Open University, students at University Centre Peterborough benefit from flexible learning options and expertly designed courses that support both part-time and full-time studies, tailored to accommodate diverse student needs.

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