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BSc (Hons) Business Management (Marketing)
- Course Type: Undergraduate Degree
- Institution Code: P56
What can this course lead to?
Just some of the future careers for graduates after completing the course include:
- Marketing Communications Officer
- Marketing Consultant
- Marketing Manager
- Digital Marketer
- Public Relations Consultant
- Events Manager
- Sales Executive
- Business Development Manager
Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).
You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).
Who is it for?
This BSc (Hons) Business Management (Marketing) degree is designed to elevate your role beyond making advertisements, positioning you as a strategic brand leader who influences an organisation’s core competitive advantage—its connection with the customer and market presence. You will be prepared to address contemporary commercial issues such as globalisation, digital communications, and the proliferation of social media. As a future marketing manager, you will learn to develop proactive strategies and lead successful campaigns for finding, engaging, and retaining the right customers that drives business growth.
The curriculum is structured to provide both foundational business knowledge and Marketing specialisation. In your first year, you’ll establish a strong grounding in core business disciplines, which then progresses in Year 2 with the introduction of specialised marketing topics such as Integrated Marketing Communications. The final year solidifies your expertise through in-depth study of Marketing in the Digital Age, Public Relations, and strategic brand development, culminating in a significant 30-credit Major Project on a marketing topic of your choice. Crucially, this degree accelerates your path to professional recognition by aligning with the Chartered Management Institute (CMI), offering the opportunity to receive a CMI Level 5 Award in Management and Leadership upon successful completion of your degree.
Our robust support system encompasses a professional network of academic staff and industry leaders. Teaching staff maintain strong professional profiles, and our close partnerships with local businesses allow us to leverage their expertise for both course input and assessment, giving you direct access to current industry practices. The course content was created in consultation with employers, guaranteeing you master the essential analytical, customer-centric, and commercially-minded skills needed to advance in this diverse field. Delivered by staff with proven professional profiles and supported by strong local business partnerships, this is the definitive preparation for professional success. We encourage you to apply now.
To view the course specification, click here.
You can view The Open University regulations here.
Year 1 Level 4
- Academic and Professional Skills (15 credits)
- Insight into Economics (15 credits)
- Global Business Context (15 credits)
- Accounting for Mangers (15 credits)
- Insight into Marketing (15 credits)
- People, Planet and Profits (15 credits)
- Human Resources in Context (15 credits)
Year 2 Level 5
- Career Management and Employability Skills (15 credits)
- International Trade and Labour Dynamics (15 credits)
- Management and Leadership Today (30 credits)
- Integrated Marketing Communications (15 credits)
- Project and Operations Management (15 credits)
- Research Project Preparation (15 credits)
- Managing People (15 credits)
Year 3 Level 6
- Undergraduate Major Project Research (30 credits)
- Undergraduate Major Project Practical (30 credits)
- Modern Leadership Concepts (15 credits)
- Responsible Recruitment and Employment Law (15 credits)
- Marketing in the Digital Age (15 credits)
- Public Relations (15 credits)
- Professional Placement (15 credits )
- Preparation for Post-Graduate Study (15 credits)
- Applied Strategic Management (15 credits)
Frequently Asked Questions (FAQs)
72 UCAS Points from a related subject and 5 GCSE grades C/4 or above including English and Maths. If you have completed the Foundation Degree in Business Management at UCP you can start Level 6 of the BSc (Hons)Business Management to obtain a full honours degree. Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or admissions@ucp.ac.uk to discuss equivalent qualifications or relevant work experience. For more information on EU and overseas qualifications, UCAS, accreditation of prior learning and failure to meet the entry requirements please visit www.ucp.ac.uk
When studying this course at University Centre Peterborough, we will timetable your lectures as two full days a week over two semesters per year (part-time will be one to two full days a week over two semesters per year).
We are able to offer this convenient timetabling to our students as we are a smaller institution so we can timetable our staff and resources more efficiently.
Over the duration of your course, teaching will be delivered by the following methods:
Year one for full-time students (Level 4)
40% Lectures
60% Seminars
Year two for full-time students (Level 5)
65% Lectures
35% Seminars
Final year for full-time students (Level 6)
45% Lectures
35% Seminars
20% Workshops
Throughout the duration of your course you will be assessed by the following methods:
Throughout the duration of your course you will be assessed by the following methods:
Year one for full-time students (Level 4)
- 75% Coursework
- 10% Written Exams
- 15% Practical Exams
Year two for full-time students (Level 5)
- 80% Coursework
- 20% Practical Exams
Final year for full-time students (Level 6)
- 85% Coursework
- 15% Practical Exams
Your final degree classification is calculated as an average of all Level 5 and Level 6 credits, with the Level 6 credits given twice as much weighting as the Level 5.
BSc (Hons) Business Management students may receive the Level 5 Diploma in Management and Leadership from the CMI (Chartered Management Institute) on completion of their degree.
Visit our published documents and policies page for The Open University regulations.
There may be additional costs for this course which are not covered by the tuition fee.
As the course is timetabled as full days during the week when studied full-time, this also gives you the flexibility to find a work placement, internship or volunteering opportunity which will improve your employability after you graduate. All students are encouraged to identify work experience to aid their career development.
Chris Pursehouse is the Course Leader for the FdA / BA (Hons) Digital Marketing and Communications and BSc (Hons) Accounting and Finance degrees at University Centre Peterborough. He has been teaching since 2008 when he joined University Centre Peterborough as a lecturer in Business Studies and became course leader of the Accounting degree in 2012.
He has worked in the marketing Industry for over 25 years and have experience in the specialist battery, packing and publishing industries in a variety of different marketing roles. He has been responsible for all aspects of the marketing mix and have undertaken international marketing as well. More recently he has undertaken some research for Travelex and CAB.
His marketing experience led him to develop his interest in photography as he often had to take photos of new products and news stories for the company magazine and website.
Qualifications
- Postgraduate Degree in Management, University of Northampton
- Masters in Business Administration, University of Northampton
- Diploma in Marketing, Cambridge Regional College
- HND in Business, University of Huddersfield
- Professional Graduate Certificate in Education (PGCE), University of Northampton.
Course information
Ucas Code
N260
Location
Peterborough
Start Date
September or January
Fees
The tuition fees for full-time undergraduate students for 25/26 will be £8,500 per year, which is lower compared with many other universities.
Fees for part-time study are pro-rata depending on the number of credits you are studying (i.e. 90 credits per year will be 75% of the tuition fee).
There may be additional costs for this course which are not covered by the tuition fee.
Duration
Full-time: 3 years (2 full days a week over two semesters per year)Part-time: 4 years (1-2 full days a week over two semesters per year)
Validated by
The Open University
Tariff points
72
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Our partnership with The Open University ensures that a significant number of our foundation diplomas and undergraduate degrees are validated by one of the UK’s most respected institutions, enhancing the credibility and recognition of your qualification.
Quality Assurance
Each course validated by The Open University undergoes rigorous quality assurance checks, guaranteeing that our curriculum meets high academic standards and delivers an exceptional educational experience.
Flexible Pathways
Through our collaboration with The Open University, students at University Centre Peterborough benefit from flexible learning options and expertly designed courses that support both part-time and full-time studies, tailored to accommodate diverse student needs.
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enquiries@ucp.ac.uk
01733 214466
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