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Business Management

Digital Marketer Diploma in Higher Education

  • Course Type: Foundation Degree
  • Institution Code: P56
Course overview

What can this course lead to?

After successful completion of the Diploma in HE, you have the opportunity to complete the Level 6 of the BA (Hons) Digital Marketer to obtain a full honours degree with just one additional year of study.

Just some of the future careers for graduates after completing the course include:

  • Digital Marketing Assistant
  • Marketing Assistant
  • Social Media Officer
  • Content Officer
  • Trainee Marketing Manager
  • Business Development Executive
  • Marketing Executive
  • Sales Executive
  • SEO Specialst

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).

You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).

Who is it for?

Distinguish yourself and fast-track your career with our Digital Marketer Diploma in Higher Education. Aligned with the Chartered Institute of Marketing (CIM), this two-year qualification ensures you master the essential professional skills for a dynamic and diverse career in contemporary digital marketing and communications. You’ll gain a solid grasp of core marketing terminology, concepts, principles, and techniques, blending the creative and analytical dimensions of the field. This programme provides the ideal groundwork, developing your expertise to formulate compelling digital strategies for diverse organisations, and teaching you to identify target markets and generate effective content using the most appropriate mediums.

You will acquire practical, industry-standard skills in crucial areas like project management and social media marketing, while learning how to effectively manage, monitor, and evaluate digital projects. We are committed to your success, with employability embedded at every level of the course. You’ll benefit from teaching staff with strong professional profiles and tackle assessment tasks closely linked to ‘real-world’ examples and case studies, drawing on the expertise of our local business partners. Notably, Peterborough is a leading city in 5G digital technology, and we work closely with local employers who are actively looking to recruit, ensuring our course content is always up-to-date and relevant.

A key benefit of studying with UCP is the opportunity to build strong networks with regional employers and tackle real-world business challenges. Employers today seek graduates with practical knowledge in content management, technical digital marketing skills, and enhanced business and commercial awareness. You will graduate with a professional portfolio showcasing your marketing projects and real client work, setting you apart in the job market. This culminates in a Professional Placement module in the final year, requiring you to engage in a work placement—the perfect opportunity to launch your career and step directly into a role with the wide knowledge of digital communications and social media that modern employers expect.

Successful completion of modules will allow you to apply for The Professional Award in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM). As the foremost professional organisation for marketers globally, CIM is dedicated to advancing the marketing profession, upholding professional standards, and enhancing the skills of marketing practitioners. In collaboration with CIM, UCP offers you the chance to attain professional qualifications through the CIM Accredited Degree partnership. These CIM qualifications are in high demand among employers, and their content is integrated into our degree programmes, ensuring that we provide you with optimal opportunities for a successful career in marketing.

The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities; a typical class size is under 20 students. To view the course specification, click here. You can view The Open University regulations here.

What is covered?

You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits.

Year 1 Level 4

  • Employability & Career Planning (30 credits)
  • Academic and Business Skills (15 credits)
  • Writing for Media Platforms (15 credits)
  • Introduction to Graphic Design (15 credits)
  • Insight into Marketing (15 credits )
  • Digital Asset Development (30 credits)

Year 2 Level 5

  • Work Based Project (30 credits)
  • Social Media Marketing (15 credits)
  • Measuring Success (15 credits)
  • Copyright, Images and Ethics (15 credits)
  • Integrated Advertising (30 credits)
  • Understanding Consumer Behaviour (15 credits)

Frequently Asked Questions (FAQs)

You must meet the following entry requirements:

5 GCSE grades C/4 or above, including English, Maths and Science and 48 UCAS points, which should be from a related subject in one of the following:

  • A Levels
  • BTEC Level 3 National Diploma
  • Cambridge Technicals
  • Access to HE (45 credits)
  • Related work experience
  • Overseas qualifications are judged to be equivalent to the above

Students who do not qualify by any of these qualifications may be offered an interview to discuss equivelant qualifications and previous experience.
We accept A Level General Studies and AS levels when combined with other full qualifications.
If English is not your first language, you will require an IELTS score of 6.0 or above or an equivalent English Language qualification.

Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or admissions@ucp.ac.uk to discuss equivalent qualifications (such as the CIM Foundation Certificate in Marketing) or relevant work experience.

EU STUDENTS AND OVERSEAS QUALIFICATIONS

We can accept a wide range of overseas qualifications and use UK NARIC to compare qualifications. For advice about overseas qualification conversion call the Admissions Office on 01733 214466 or email admissions@ucp.ac.uk.

UCAS TARIFF

To find out more about UCAS tariff points and how they work, visit ucas.com/tariff-calculator.

We accept a wide range of qualifications such as A-levels (you must have grades for at least two A-levels), BTEC, Cambridge Technicals, International Baccalaureate (IB), NVQ Level 3, Access to Higher Education and Scottish Advanced Highers.

The tariff points for qualifications can be added and combined together (e.g. A-levels plus BTECs).

The UCAS points for A-level General Studies, AS-levels and the EQP (Extended Project Qualification) are accepted when combined with other full qualifications.

ACCREDITATION OF PRIOR CERTIFICATED LEARNING (APCL) FOR ENTRY

APCL relates to learning completed through an earlier course of study. If you have previously completed a course which is relevant to your proposed course you should make this clear when you apply. For this to be eligible for consideration you must be able to provide certification, which shows your success in a final assessment for that course. Learning must be completed in the last five years or further evidence of updating will be required. Simple participation in a course or an attendance certificate is not sufficient.

EXEMPTIONS BASED ON ACCREDITATION OF PRIOR LEARNING (APL)

We offer students flexibility in their studies, by recognising learning they may have completed elsewhere before they apply. The Accreditation of Prior Learning process ensures that we can take this into account when determining the modules you must study. It is important that you identify any relevant prior learning when you apply. If your previous study specifically relates to modules on the course you wish to undertake we may approve a reduced programme of study, thus shortening the time it takes to obtain your award. Where this relates to learning completed through an earlier course of study, this is called Prior Certificated Learning, and where learning has been achieved through relevant work or experience, this is referred to as Prior Experiential Learning. Claims must be approved before you commence a course.

EXEMPTIONS BASED ON ACCREDITATION OF PRIOR EXPERIENTIAL CERTIFICATED LEARNING (APEL)

It is important to understand that the APEL process does not award academic credit for experience alone, but for learning which can be shown to have been achieved through that experience. Students are required to prepare an individual case for the credit arising from their learning experiences. This normally means that a student receives support in the preparation of a portfolio, which evidences their claimed exemptions for entry. This portfolio of evidence is then submitted for assessment and the possible award of academic credit. Alternative methods of assessment of evidence may be available but needs to be discussed with the Admissions team or Course Leader.

Course information
Ucas Code

DMC1

Location

Peterborough

Start Date

September

Fees

The tuition fees for full-time undergraduate students for 25/26 will be £8,500 per year, which is lower compared with many other universities.

 

Duration

2 years (2 full days a week over two semesters per year)

Validated by

The Open University

Tariff points

48

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Incredible courses in partnership with The Open University

Validated Excellence

Our partnership with The Open University ensures that a significant number of our foundation diplomas and undergraduate degrees are validated by one of the UK’s most respected institutions, enhancing the credibility and recognition of your qualification.

Quality Assurance

Each course validated by The Open University undergoes rigorous quality assurance checks, guaranteeing that our curriculum meets high academic standards and delivers an exceptional educational experience.

Flexible Pathways

Through our collaboration with The Open University, students at University Centre Peterborough benefit from flexible learning options and expertly designed courses that support both part-time and full-time studies, tailored to accommodate diverse student needs.

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