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Master the art of connection. Build brands and craft campaigns with our Digital Marketing courses.
The Industry Behind Every Brand You Follow
Digital marketing is how businesses reach people online: through search engines, social media, content, email and paid advertising.
Every brand you scroll past, every ad you skip, every influencer collab you see has a digital marketer behind it, planning, testing and measuring what actually works.
It’s a fast-moving, creative, data-driven industry, and one of the most in-demand career paths in the UK right now.
Where It Takes You
Whichever direction interests you most, there’s a role to match it.
Search and paid media:
For those looking to continue their education, both the BA (Hons) and Degree Apprenticeship routes provide a strong foundation for postgraduate study, specialist industry training and professional qualifications.
Choose the BA (Hons) if you want a full-time (or part-time) university experience, you’ll fund it through student finance, and you want flexibility to find your own placement.
Choose the apprenticeship if you’re already working (or can secure a marketing role) and want to earn a salary, gain experience and graduate with no tuition debt.
In this short video, Chris introduces the subject and talks through the courses available. He explains what students can expect to learn, the skills they can develop and how the subject could support their next step.
It is a useful way to get a feel for the course area before choosing the option that is right for you.
Over 80% of our students graduate with a 2:1 or above, reflecting our commitment to high academic standards.
Proudly delivering quality courses for 15 years, UCP is a cornerstone of higher education in our community.
UCP has been recognised with a TEF Silver award, underlining our excellence in teaching, learning and outcomes.
Clearing opens on 2 July. Interested in studying this subject? Our team is here to help you explore your options by phone, email or live chat.
Both are Level 6 and share the same core curriculum. The BA (Hons) is a university degree funded through student finance (£9,000/year full-time). The apprenticeship is employer-funded with no tuition cost to you, and you work in a paid marketing role throughout.
72 UCAS points and 5 GCSEs at grade C/4 or above, including English, maths and a related subject. Entry requirements are the same for both routes. Mature applicants can contact admissions on 01733 214466 to discuss equivalent qualifications or experience.
Yes. We accept a range of qualifications, including BTECs, as long as they meet the equivalent UCAS points requirement. Contact admissions on 01733 214466 if you’d like to check your specific qualification before applying.
Get in touch with admissions on 01733 214466. We assess applications individually and may be able to make a contextual offer based on your full application, not just your grades.
The BA (Hons) is three years full-time (four part-time). The degree apprenticeship runs for 36 months.
Yes, the apprenticeship route requires you to be employed in a relevant marketing role, as your employer funds your study and you work alongside your degree. If you don’t already have an employer, the BA (Hons) route lets you start straight away through student finance, and you can look for placements or relevant work during your degree.
You’ll learn through a mix of lectures, seminars and hands-on project work using industry-standard tools, with assessment through coursework, live briefs and portfolio work rather than relying solely on exams.
The degree is validated by The Open University and delivered by University Centre Peterborough. It is also aligned with the Chartered Institute of Marketing (CIM). On completing the relevant modules, you can apply for the CIM Professional Certificate in Marketing (Digital Marketing) and continue toward further CIM qualifications.
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