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BA (Hons) Digital Marketing and Communications

  • Course Type: Undergraduate Degree
  • Institution Code: P56
Course overview

What can this course lead to?

Just some of the future careers for graduates after completing the course include:

  • Digital Marketing Manager
  • Social Media Manager
  • Content Manager
  • Marketing Manager
  • Business Development Executive
  • Marketing Executive
  • Sales Executive
  • Public Relations Manager

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).

You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).

Who is it for?

No matter the field you aspire to join, obtaining a reputable marketing qualification is a reliable method to distinguish yourself. Acquire the essential professional skills necessary for a contemporary digital marketing career through this BA (Hons) Digital Marketing degree, aligned to the Chartered Institute of Marketing (CIM). Enrolling on the BSc (Hons) Marketing program at UCP will provide you with a solid grasp of marketing terminology, concepts, principles, and techniques. We promote the exploration of specific areas of interest, fostering an understanding of the societal, political, ethical, technological, environmental, and global landscapes within which contemporary businesses and marketers function. This program serves as the ideal groundwork for a dynamic and diverse career in the field. Develop the expertise to formulate digital marketing strategies for diverse organizations, setting yourself apart with a diverse portfolio showcasing marketing projects and real client work post-graduation. Delve into the creative and analytical dimensions of digital marketing, blending practical client exposure with in-depth marketing theory, and utilising industry tools.

Teaching staff have strong professional profiles, and our close partnerships with local businesses allow us to draw on their expertise and resources for both input and assessment.

Peterborough is leading the advancements in 5G digital technology as we’re one of the first cities in the UK to become Gigabit superfast and local employers have identified a desire to recruit. We work closely with industry to design course content to ensure that you are equipped with industry-standard skills to enable you to compete effectively in the digital marketing and communications job sector upon graduation. One of the benefits of studying with UCP is the opportunity to build strong networks with regional employers and work on real-world business challenges. Employers are looking for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. Employability and personal development modules are included at each level of the course. This culminates in the Professional Placement module in the final year, where you engage in a work placement, either during term time or over the summer vacation.
Successful completion of modules will allow you to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM)

As the foremost professional organisation for marketers globally, the CIM is dedicated to advancing the marketing profession, upholding professional standards, and enhancing the skills of marketing practitioners. In collaboration with CIM, UCP offers you the chance to attain professional qualifications through the CIM Accredited Degree partnership. These CIM qualifications are in high demand among employers, and their content is integrated into our degree programs, ensuring that we provide you with optimal opportunities for a successful career in marketing.
The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 20 students.

To view the course specification, click here.

What is covered?


  • Academic & Professional Skills (15 credits)
  • Digital Asset Development (30 credits)
  • Writing for Media Platforms (15 credits)
  • Insight into Marketing (15 credits)
  • Media and Marketing Environment (30 credits)
  • Intro to Graphic Design (15 credits)


  • Career Management and Employability Skills (15 credits)
  • Social Media Marketing (15 credits)
  • Measuring Success (15 credits)
  • Copyright, Images and Ethics (15 credits)
  • Integrated Advertising (30 credits)
  • Understanding Consumer Behaviour (15 credits)
  • Research Project Preparation (15 credits)


  • Undergraduate Major Project (30 credits)
  • Leading Innovation (15 credits)
  • Public Relations (15 credits)
  • Digital Data Insight (15 credits)
  • Content Marketing (15 credits)
  • Leadership for Sustainability (15 credits)
  • Marketing in a Digital Age (15 credits)

Frequently Asked Questions (FAQs)

72 UCAS points and 5 GCSE grades C/4 or above including English and Maths which should be from a related subject. Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or to discuss equivalent qualifications or relevant work experience.

For more information on EU and overseas qualifications, UCAS, accreditation of prior learning and failure to meet the entry requirements please visit

Course information
Ucas Code
Start Date

Full-time: 3 years (2 full days a week over two semesters per year)

Part-time: 4 years (1-2 full days a week over two semesters per year)

Validated by
The Open University
Tariff points
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Incredible courses in partnership with The Open University

Validated Excellence

Our partnership with The Open University ensures that a significant number of our foundation diplomas and undergraduate degrees are validated by one of the UK’s most respected institutions, enhancing the credibility and recognition of your qualification.

Quality Assurance

Each course validated by The Open University undergoes rigorous quality assurance checks, guaranteeing that our curriculum meets high academic standards and delivers an exceptional educational experience.

Flexible Pathways

Through our collaboration with The Open University, students at University Centre Peterborough benefit from flexible learning options and expertly designed courses that support both part-time and full-time studies, tailored to accommodate diverse student needs.

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